Teneleven Launches new site for Semantic Research
What’s hard and what’s easy? It’s not always what you’d think, but we’re always up to the challenge.
The technology infrastructure for Semantic Research is about as advanced as you get. Enterprise Framework, Modern CMS, Digital Asset Management, Custom Applications, etc. it’s all there. But that was the easy part.
For this project, the hard part was plain old marketing. Start with a product of mind-numbing complexity that is defined by terms like; Semantic Networks, TripletSpheres and Ontologies. Explain the platform’s advanced capabilities to those who know about such things, while at the same time make it understandable to the lay person. Demonstrate the state-of-the-art features and functionality, but don’t give away too much as the competition is sure to be watching. Oh yeah, and talk about success stories and the markets served, even though that’s all effectively confidential and/or classified.
Well, we did it. And if you are even a bit curious about the future of how great big gobs of data is gathered, stored, viewed, and analyzed have a look: http://www.semanticresearch.com
